The Business of Classes

APDT Webinar list

Cost: $25.00 for Members
$55.00 for Non-Members
Target Audience: Beginning Trainer, Intermediate Trainer, Advanced Trainer
Registration: Purchase Online

The Business of Classes

With Veronica Boutelle, CTC, MAEd


Building a thriving dog training class business is no easy task. Getting and keeping classes full is only the first challenge—and it’s a plenty big one. Then there’s convincing students to come back to continue their education beyond Puppy or Basic Manners. And once you’ve managed to fill a class you face the next challenge: Teaching a group of humans and dogs with varied skill and experience levels. Join Veronica Boutelle of dog*tec for a fun, thought-provoking web seminar to tackle these class challenges and more. Veronica will share innovative teaching and business approaches to fill your classes and keep them that way. No more running classes with 2 or 3 students, or having to postpone or cancel. And no more feeling like the proverbial headless chicken as you run from student to student trying to provide individual instructions. In short, you’ll learn business and teaching tips to set yourself and your students up for success.
Learning Objectives:

1. Understand the parameters that influence class registration and retention and how to improve both 2. Understand the role of class offerings on registration and retention, and which types of classes have better registration and retention rates 3. Understand effective marketing approaches for dog training classes 4. Understand how better to serve dogs and people at all skill and experience levels simultaneously

Target Level of Knowledge:

No prior experience is necessary; this course aims to support both beginning and highly experienced classroom instructors

Presenter Information:

Veronica is the founder of dog*tec, the dog pro industry’s leading business consultancy, through which she has been helping dog professionals create their dream businesses since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and The Business of Dog Walking: How to Make a Living Doing What You Love, and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes for many industry journals, including a regular business column for the Association of Professional Dog Trainer’s Chronicle of the Dog. Veronica is a sought-after speaker at conferences and dog training schools across the country and internationally. She is former Director of Behavior & Training at the San Francisco SPCA.

  • CCPDT: 1 CEU
  • IACP: 1 CEU
  • KPA: 1 CEU
  • IAABC: 1 CEU



Email:, Phone: 1.800.PET.DOGS 

APDT Webinar list