Making the Sale - How to Succeed Financially as a Trainer

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Cost: $25.00 for Members
$55.00 for Non-Members
Target Audience: Beginning Trainer
Registration: Purchase Online

Making the Sale - How to Succeed Financially as a Trainer

With Veronica Boutelle and Gina Phairas

You’ve done your marketing. The phone is ringing and emails are coming in. But too many potential clients remain just that: potential. This seminar shows you simple, comfortable strategies for turning an inquiry into an initial consult, and an initial consult into a full, pre-paid training package. Learn how to help potential clients take the step to hire you, and how to avoid common mistakes that leave you with unfilled appointments.


Learning Objectives:

Attendees of this course will:

  • Identify what impacts conversion rates
  • Develop a step-by-step process for phone sales and initial consults
  • Evaluate how to smoothly and gracefully handle the topic of cost and money
  • Assess packaging, pricing, and policy options and how they impact business success and client decision making.


Target Level of Knowledge:

It is expected that all attendees of this course:

  • Are new to the field
  • Have concerns or questions about how to set rates
  • Are uncertain about how to "secure" clients

Presenter Information:

Veronica Boutelle and Gina Phairas of dog*tec will cover a step-by-step processes for handling email and phone conversations (and what to do when you can’t take the call live), and for tackling the sales moment during your initial consults. They’ll share sample sales language, including how to gracefully handle that most dreaded question: “What will it cost?”



  • CCPDT: 1.5 CEUs
  • IACP: 1.5 CEUs
  • KPA: 1.5 CEUs
  • IAABC; 1.5 CEUS




Email:, Phone: 1.800.PET.DOGS

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