Other Committees, Task Forces, and Advisory Groups

APDT 2017 Marketing Committee Charter

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Operational Alignment:  Develop and evaluate marketing and communications opportunities that are included in the APDT strategic plan.

Mission:  To ensure that the association's marketing efforts and communications effectively and accurately represent the mission of the organization.

Purpose (Role):

  1. To promote the mission, vision and values of APDT.
  2. To establish best practices for style and content that is used in all communications.
  3. To provide guidance on APDT representation at industry events to create brand awareness.
  4. To assist in content strategy for the APDT website, The Chronicle of the Dog (COTD), SPEAK!, and other media channels.
  5. To provide content ideas and quarterly content review of the COTD.
  6. To oversee current and future work on the APDT brand in relation to LIMA and the Body of Knowledge (BOK).

Deliverables:  Reporting on new marketing opportunities, effectiveness of marketing campaigns, and metrics to determine their success.  Chair is responsible to provide a written report each month to be included in the board consent agenda.

Prerequisite Experience:  Experience with marketing principles and experience with effective communications.  Previous experience in a marketing, editing or communications role preferred, but not necessary.

Resources:  The committee will work with the following staff: APDT Marketing, Communications & Project Manager. Communications will be primarily via email/FB group (as needed), with four (4) quarterly conference calls per year.  Committee members should plan to attend the 2017 APDT conference in Richmond, Va. to participate in an in-person committee meeting.  Committee members shall actively share, like and positively comment on posts created by APDT staff that will appear on various social media sites (i.e. APDT Facebook, APDT LinkedIn).

Authority/Limitations:  Members of the committee are not official representatives of the APDT and cannot represent the APDT on a local, national or international level without the prior written permission from the board.

Number of Members:  4-6 members + board liaison + Marketing, Communications & Project Manager

Chair: TBD

Method of Committee Member Selection:  The board of directors shall appoint the chair to the committee.  The members of the committee will be selected from a call for volunteers from the general membership. Members of the committee are required to sign the APDT confidentiality and conflict of interest forms.

Accountability:  The chair and committee members are responsible to the Executive Director and the board of directors.

Frequency of Meetings:  Conference calls will be held on a quarterly basis (January, April, July and October-in person) and may become more frequent when the chair deems necessary.  Other work will be communicated electronically via email or through the online community.

Proposed Date:  ASAP
Effective Date: January 1, 2017
Duration:  12 months
Community Group:  2017 Marketing & Communications Committee

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